CLIENT // OLAY

ADDITIONAL PROJECTS

A woman lying on her side on a bed, with a young child resting his head on her chest. The woman has curly hair and is looking directly at the camera. The child is also curly-haired and appears to be sleeping or resting, with his eyes closed.
A woman with short hair, wearing a white sleeveless top and a long dangling earring, smiling with eyes closed, touching her neck with both hands, and surrounded by falling white confetti.
Two jars of Olay moisturizer, one blue labeled 'Regenerist Retinol24 Max Night Hydrating Moisturizer,' and one red labeled 'Regenerist Ultra Rich Hydrating Moisturizer,' stacked on a plain light background.

MOTHER’S DAY 2020

For our Mother's Day campaign, our aim was to honor a diverse range of mother figures; including grandmothers, single dads, big sisters, etc.

With the pandemic confining us to lockdown, we reached out to our network of amazing photographers and directors to contribute stills & footage from their archives.

Open newspaper or magazine spread with a message about Mother's Day on the left page and a collage of black and white photographs of diverse people on the right page.

CHANGE THE FACE
OF BEAUTY

To introduce Olay’s no-retouching pledge, we created a bold, cinematic spot that challenged unrealistic beauty standards. Set in a stark, dystopian world where perfection is enforced and individuality is erased, we see our heroes breaking free from the system and shattering the illusion of flawlessness.

We paired a stylized world with real, unretouched skin—backed by the confidence that comes from skincare that actually works. No filters, no airbrushing—just good lighting, great skin, and a promise to keep it real.

30s / RESULTS FOCUS

15s / PRICE FOCUS

PRODUCT PHOTOGRAPHY