CLIENT // OLAY

ADDITIONAL PROJECTS

A woman lying on her side on a bed, with a young child resting his head on her chest. The woman has curly hair and is looking directly at the camera. The child is also curly-haired and appears to be sleeping or resting, with his eyes closed.
 MOTHER’S DAY →
A woman with short hair, wearing a white sleeveless top and a long dangling earring, smiling with eyes closed, touching her neck with both hands, and surrounded by falling white confetti.
CHANGE BEAUTY →
Two jars of Olay moisturizer, one blue labeled 'Regenerist Retinol24 Max Night Hydrating Moisturizer,' and one red labeled 'Regenerist Ultra Rich Hydrating Moisturizer,' stacked on a plain light background.
PRODUCT PHOTO →

MOTHER’S DAY 2020

For our Mother's Day campaign, our aim was to honor a diverse range of mother figures; including grandmothers, single dads, big sisters, etc.

With the pandemic confining us to lockdown, we reached out to our network of amazing photographers and directors to contribute stills & footage from their archives.

Open newspaper or magazine spread with a message about Mother's Day on the left page and a collage of black and white photographs of diverse people on the right page.
A black and white photo of a father with curly hair and a beard lying down with his newborn baby, who is sleeping, touching noses. A red heart is drawn on the bottom right corner of the image.
Handwritten quote on white paper that says, 'Give a little love and self care.'
A woman is styling a young girl's hair while they both smile and pose for the photo; a red heart drawing is on the wall behind them.
A close-up of white snow with some patches of light green, possibly grass or plants beneath it.
Close-up of a black tattoo on a person's fingertip.
A black and white photo of a man holding a young child with curly hair, both smiling and showing happiness. A red heart drawing is above them on a textured background.
Watercolor illustration with two jars of Olay skincare products, one purple labeled ReGenSer Retinol24 and one red labeled ReGenSer, surrounding the handwritten message 'Happy Mothers Day' with the website Olay.com at the bottom.
Hand-drawn sketch of Olay skincare products, including facial sunscreen, eye cream, moisturizer, and masks, with prices and labels.
Handwritten note on white paper that says, 'Here's to the mothers on 4 hours of sleep... or less'.

CHANGE THE FACE
OF BEAUTY

To introduce Olay’s no-retouching pledge, we created a bold, cinematic spot that challenged unrealistic beauty standards. Set in a stark, dystopian world where perfection is enforced and individuality is erased, we see our heroes breaking free from the system and shattering the illusion of flawlessness.

We paired a stylized world with real, unretouched skin—backed by the confidence that comes from skincare that actually works. No filters, no airbrushing—just good lighting, great skin, and a promise to keep it real.

30s / RESULTS FOCUS

15s / PRICE FOCUS

PRODUCT PHOTOGRAPHY 

Open jar of Olay Regenerist Collagen Peptide 24 moisturizer with white cream inside, set against a soft, neutral background.
Set of four Olay skincare products, including serums and a moisturizer, in red and purple containers with silver accents, arranged on a white surface with shadows.
Collection of Olay skincare products, including a collagen peptide cream cleanser, serum, hydrating moisturizer, and eye cream, arranged on a light surface with shadows and soft lighting.
Olay Regenerist skincare products, including a cream cleanser and a micro-sculpting cream, displayed on a light surface with soft shadows.
Two jars of Olay Regenerist skincare cream, one blue labeled 'Retinol24 Night Moisturizer' and one red labeled 'Whip SPF 25', placed on a light-colored surface with soft shadows.
Multiple jars of Olay Regenerist Collagen Peptide 24 moisturizer on a light background, some jars open with cream visible.
Four jars of Olay skincare products with white cream on top, displayed on bluish white cylindrical pedestals against a light background.
Collection of Olay skincare products, including retinol night cream, collagen peptide moisturizer, eye cream, and serum, arranged on a light surface with soft shadows.
BACK TO WORK