CLIENT // OLAY
ADDITIONAL PROJECTS
MOTHER’S DAY 2020
For our Mother's Day campaign, our aim was to honor a diverse range of mother figures; including grandmothers, single dads, big sisters, etc.
With the pandemic confining us to lockdown, we reached out to our network of amazing photographers and directors to contribute stills & footage from their archives.









CHANGE THE FACE
OF BEAUTY
To introduce Olay’s no-retouching pledge, we created a bold, cinematic spot that challenged unrealistic beauty standards. Set in a stark, dystopian world where perfection is enforced and individuality is erased, we see our heroes breaking free from the system and shattering the illusion of flawlessness.
We paired a stylized world with real, unretouched skin—backed by the confidence that comes from skincare that actually works. No filters, no airbrushing—just good lighting, great skin, and a promise to keep it real.
30s / RESULTS FOCUS
15s / PRICE FOCUS