
CLIENT // OLAY
DECODE THE BIAS
CHALLENGE /
Search for beautiful skin, beautiful face, beautiful woman. 80% of the search results don’t include women of color. Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features.
SOLUTION //
In partnership with Algorithmic Justice League founder Joy Buolamwini, Olay launched #DecodeTheBias, a platform that aims to double the number of women entering STEM fields and challenge the bias that digitally boxes women of color out of everyday beauty searches.