CLIENT // JCPENNEY / MULTIPLE PROJECTS

JCPENNEY

Presented here is a compilation of select JCPenney campaigns.

Our overarching vision was to produce genuine and relatable narratives that resonate deeply with our audience. Notably, we cast real families for several spots, adding an extra layer of authenticity. These stories were thoughtfully tailored to engage both the general market and the Hispanic market; each spot ran in both English and Spanish.

FALL FASHION // AGENCY CUT

4TH OF JULY SALE

MYSTERY SALE

FALL HOME

ARIZONA KIDS

ARIZONA TEENS

THAT’S SO BONUS

“That’s So Bonus” created awareness of JCPenney’s Bonus Bucks program. Given that this was an online-only spot, we engaged the services of an up-and-coming director and photographer to craft a more stylized video.

BONUS BUCKS // DIRECTOR’S CUT

A young woman with dark hair and hoop earrings standing next to a black vintage station wagon car during sunset, wearing a striped t-shirt, black skirt, and carrying a floral bag on her shoulder, in a suburban neighborhood with trees and houses in th
Two teenagers, a girl and a boy, standing outdoors on a grassy yard with trees and houses in the background. The girl is smiling and looking away, wearing a pink tank top with a striped sports bra underneath, black leggings with white and black strip
A woman with curly brown hair and red lipstick standing on a suburban street, wearing a red t-shirt with 'DREAMS EST. 1990' printed on it, blue jeans, and a black backpack.
A woman with dark hair wearing a yellow and black jacket leaning out of a black car window with a relaxed expression.
A young woman with short hair looking over her shoulder at the camera while standing on a grassy outdoor area with trees and a tennis net in the background.
Young woman in a yellow sweatshirt and blue jeans doing a high kick on a suburban street, smiling, with trees and greenery in the background.
A person with blonde two-tone hair smiling outdoors on a sunny day.
Group of six diverse teenagers standing on a lawn outside, engaging in conversation and smiling.
A young woman stands outdoors holding a basketball, wearing a navy hoodie with red and white accents, and looking into the camera with her hand shielding her eyes from the sun.
Two young women standing outdoors in front of a house with trees and a lawn, one in the foreground with a striped t-shirt and the other in the background with a turquoise and black t-shirt.
An elderly man with white hair and glasses is lying on a lounge chair outdoors, reading a large colorful book. He has a tray nearby with nachos and salsa. The grass around him is green and well-lit by sunlight.
A family of four with two kids, all wearing denim jackets, posing in a photo studio with a blue backdrop. One child is sitting on a stool, the other is standing and holding a framed picture of a dog. The mother and father are standing behind them, sm