CLIENT // OLAY

SUN CARE IS SELF CARE

CHALLENGE /

Women often perceive SPF as heavy and greasy, hindering their makeup and skincare routines. This perception prevents many from using it, despite the importance of sun care for overall wellness. 

SOLUTION //

We reframed SPF as a vital aspect of self-care, encouraging women to incorporate it into their routines. Our strategy involved collaborating with cultural influencers who shared genuine experiences with SPF and how Olay products have changed their perspective.

Close-up of a woman holding a red jar of Olay Regenerist Whip SPF 25 skincare product near her eye.
Collection of Olay skincare products including moisturizers and sunscreens against a blue and white background, with text "Sun care is self care. Meet the Olay SPF collection."
Text on a white background with yellow border that reads: "Sun care is self care. Self care means wearing SPF."
Hand holding a bottle of Olay Sun Facial Sunscreen Shine Control SPF 35 lotion against a blue sky with some clouds.
Person holding a jar of Olay Total Effects Whip SPF 25 moisturizer next to a checklist with options for Nourishing, Sheer, and SPF 25, with the heading "Sun Care is Self Care."
A guide comparing three different SPF skincare products from Olay, including descriptions and images of each product: Olay Regenerist Whip SPF 25, Olay Sun SPF 35, and Olay Total Effects Whip SPF 25.
A jar of Olay Total Effects Whip SPF 25 moisturizer with a close-up of cream inside, and text highlighting nourishing, light-as-air, matte finish.
A bottle of Olay Sun SPF 35 facial sunscreen lotion resting on a white cloth, with a person's arm and hand nearby, outdoors in natural light.
A jar of Olay Regenerist Whip SPF 25 moisturizer on a white surface with a blue background, casting shadows.
Close-up of a person applying cream to their face, with focus on their lips, iris, and fingers with a gold ring.
A promotional message for sunscreen with a quote from Busy Philipps about SPF being so light that she forgets she has it on, featuring an Olay Regenerist Whip SPF 25 jar and a dollop of white cream.
A woman with long braided hair sitting outdoors on a white surface in a mountainous area, wearing a white sleeveless jumpsuit, gold hoop earrings, and white sneakers with pastel-colored socks, while a notification about SPF sunscreen appears in front
Close-up of a person's smile showing teeth.
A hand holding a jar of Olay Total Effects Whip SPF 25 moisturizer against a blue background. The jar has a silver lid and the label shows the product name. The hand has a small heart tattoo on the wrist and is wearing a ring on the finger.
A promotional graphic for Olay Sun SPF 35 facial sunscreen showing a white bottle with a black cap, alongside a quote about skincare and SPF importance.
A person holding a bottle of Olay Sun SPF 35 Broad Spectrum Lotion close to their face, with close-up focus on their eye and the product.
Close-up of a woman with dark skin, short hair, and a gold hoop earring, shielding her eyes from the sun with her hand against a clear blue sky.
Olay Regenerist moisturizing cream jar with SPF 25 against a blue background.
Inspirational quote on a blue gradient background that reads, 'When I feel great about myself, that's how I'm able to help others.' - Mama Cax.
A motivational quote on a white background that reads: "Today's SPF to-do list: prime. protect. preserve." in yellow text.
Close-up of a person with earrings, partially visible face, and background wall.
A hand holding a jar of Olay Total Effects whip moisturizer with SPF 25, with the hand displaying a ring on the finger and a blurred, bright background.
Olay Sun Facial Sunscreen with SPF 35, Shine Control, Broad Spectrum, 1.3 ounces, next to a checklist with options for Silky, Matte finish, and SPF 35, on a light background.
A motivational quote about skin care by Busy Philipps, highlighting the words 'celebrating' and 'protecting' in yellow, with a jar of Olay Regenersist Whip SPF 25 moisturizer against a white background with yellow accents.

MAMA CAX

BUSY PHILIPPS

ALY RAISMAN

LILLY SINGH