AGENCY PROJECT
THE IDEA /The #NoKidsinCages campaign was an agency-wide project created with RAICES, the Refugee and Immigrant Center for Education and Legal Services, as an act of civil disobedience centered on 24 protest pieces: Two dozen cages outfitted with mannequins of children crying out for their families, crying that came from real audio smuggled from the camps.
Our mission: to reignite interest and demand for social action at the US/Mexico Border.
CASE STUDY
THE EXECUTION //Our guerilla marketing teams dropped the cages in NYC, as we rolled out video, digital, social, and radio assets, in support of RAICES, giving viewers and supporters the opportunity to Share, Donate, and Act to pressure U.S. representatives to pass the Keep Families Together Act (H.R. 541).
WINNER:
In addition to our own content, we had artists from around the world submit their art and featured them on our social channels, spreading awareness globally.
