CALIA BY CARRIE UNDERWOOD

Dick’s Sporting Goods’ athleisure brand is designed to motivate women to stay active and committed to their workouts, regardless of the intensity or duration. It specifically targets busy women on the move, particularly moms like Carrie Underwood (the brand’s founder), who balance fitness with a hectic lifestyle. Below is a sample of creative work produced across various seasons, showcasing the brand’s dedication to empowering women through versatile and stylish activewear.